P.volve
A zealous startup with a radical new way to work out, P.volve was poised to transform the fitness industry with a method that works with the body’s biomechanics to achieve incredible results. With a focus on functional fitness, the P.volve method combines mindful movements and innovative equipment to help members achieve their dream body without breaking it down. Instead of choosing between form and function, P.volve says yes to both.
P.volve
Form and functional fitness
As a startup, P.volve has a strong sense of identity and a vision for their business, which has come with some experimentation to find out what best represents the brand. With multiple brand updates and refreshes within a few years, our team needed to keep up with the evolving startup to maintain creative that resonated with their most recent brand iterations and illustrated their many strengths.
Simply looking at a brand guide doesn’t cut it for me. I like to dig deep into brands to learn about their values and inner workings from those who know the business best. Our team had long, productive conversations with senior executives, trainers, and studio managers to uncover key value drivers and understand how P.volve could differentiate itself in the boutique fitness market. With the nearest studio being 1,747 miles away at the time (they have since expanded to many more locations, yay), I also got hands-on experience with the method through their online training program. This deepened my knowledge and helped me better articulate how the method impacts the body.
The Work
Website
Advertisements
Landing Pages
Emails
Brochures
SEO Blogs
Newsletters